EA were looking to drive buzz and awareness for their marquee release of the year ‘FIFA’ across multiple markets.
With full creative reign we built an engaging ad unit that featured sight, sound and motion to captivate the viewers attention. We then coupled the creative with all local gaming and sports inventory to create the perfect mobile campaign. The unit dynamically changed to the right language based on where it was viewed.
This unit featured as one of the best ad units created in 2019 within the creative tech platform globally. The creative was quick loaded and featured all of the assets EA had to hand.