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FSS BRAND CAMPAIGN

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CASE STUDY

OBJECTIVE

First State Super were looking to demonstrate support during a difficult time for most of the community, particularly those impacted by COVID-19 such as retirees and those looking to learn more about their superfund through webinars.

SOLUTIONS

JustEggs worked alongside Starcom to design and build a series of custom high impact formats including a desktop Truskin unit and mobile scroller targeted towards retirees as well as those working in the public health or government sector.

RESULTS

We ran these custom units through premium publishers in the market with the help of ‘Index Exchange’. The campaign performance was extremely successful with over 3.6 million impressions across Australia.